A website, CRM and app for your flower shop
We sell flowers ourselves, and about 500 orders a month run through this system. We'll build the same one for your shop, wherever it is. You pay once. There's no subscription.
Our app on the App Store, in Russian. Yours will have your name, your catalog and your language.
- $550 website and CRM
- $650 app on the App Store, the same for Google Play
- One month of CRM changes included
- Any city or country, we work remotely
Why a shop needs its own system
Marketplaces take a cut of every order. We pay 26% on one and about 41% on another. On a $75 bouquet that's $20 to $31. The website and CRM pay for themselves after roughly 18 to 28 orders placed with you directly.
The other reason is that orders live in people's heads. Website, WhatsApp, Instagram, marketplaces. The florist waits for someone to forward the order, the driver calls to check the address, the customer asks where the bouquet is. With one system everyone sees the same order, and it doesn't get lost.
How an order moves
The customer picks a bouquet
On the website or in the app. Filters by price and flower, delivery day and time window, card message, online payment.
The order lands in the CRM
The manager sees the items, time, address and card message. The florist takes the order, the driver gets the address. Status changes in one click, and every customer has an order history. Managers work at a computer, florists and drivers on their phones.
The customer sees their bouquet
Before it leaves, the florist takes a photo and it goes straight to the customer's app. They tap "love it" or leave a note, then see that the driver is on the way and the order has arrived.
What's included and what it costs
Website and CRM
$550
One payment. You pay for hosting and the domain directly
- Online store: catalog, bouquet pages, cart, payment
- Order CRM: statuses, florist, driver, customer history
- Set up on your hosting and domain
- We show your team how to use all of it
- One month of CRM changes for how you work
App for your customers
$650
For the App Store, the same for Google Play
- Catalog, cart and payment
- Order history and one-tap reorder
- Photo of the bouquet before delivery
- Order status notifications
- Published under your shop's name, we handle the review
You pay us no subscription. After the first month, changes are billed by the hour, and we quote before we start.
How it compares
Marketplace
- What you pay
- 26-41% of every order
- Whose customer
- The marketplace's
- The good part
- Brings you new customers
- The bad part
- The marketplace sets the rules
Subscription software
- What you pay
- A fee every month, for as long as you use it
- Whose customer
- Yours
- The good part
- Polished tools and round-the-clock support
- The bad part
- You work the way the software wants you to
Your own system
- What you pay
- $550 once, plus hosting and a domain
- Whose customer
- Yours
- The good part
- Works the way your shop works, and sits on your own hosting
- The bad part
- You bring customers to the site yourself, no 24/7 support
Commissions are the rates we pay on two flower marketplaces in Russia. Yours may differ.
Built by people who sell flowers
We've been in flowers since 2004, and more than 100,000 orders have gone through our shop. We wrote the website, CRM and app for ourselves and still change them every week. Everything on this page is running at our shop today.
So the things people usually remember after launch are already there: delivery windows, card messages, a photo before dispatch, reorders, loyalty points, driver tasks.
Our shop is KrasnodarFlora, in Krasnodar, Russia. You can open it and see all this working: krasnodarflora.ru.
More detail, with numbers: how our CRM works, the money leaks it found.
Wherever your shop is
We work remotely, so nobody has to travel. Mexico, the US, Europe, Russia: we set up the language, currency, payment methods and delivery zones for your country.
Our own shop takes cards, PayPal and USDT, so cross-border payments are routine for us. We write English, Spanish and Russian ourselves. For another language, let's talk.
How we work
- Getting to know your shop
- You tell us about it: what you sell, how you deliver, how many orders a day. We show you our system on screen and say what would suit you.
- Building
- We set up the website and CRM for your catalog, delivery zones and payment methods. We give you a timeline once the scope is clear.
- Launch
- We put the site on your hosting and domain, help fill the catalog and show your team how to work in the CRM.
- A month of changes
- For a month after launch we adjust the CRM to whatever comes up. After that, by the hour.
Common questions
My shop isn't in Russia. Does that matter?
No. Everything is done remotely, and the language, currency and payments are set up for your country. You can pay us by PayPal invoice.
Which platform will the site run on?
Whichever suits your shop. If you already have a site, we'll see what can be kept.
What do I pay for separately?
Hosting and a domain for the site. For the app, developer accounts: Apple charges $99 a year, Google $25 once. We'll help you set them up.
Whose name is the app published under?
Your shop's. The App Store and Google Play accounts are in your name and customers see your brand. We handle publishing and review.
How long does launch take?
It depends on your catalog and what you need in the CRM. We'll give you a timeline once the scope is clear.
Will the site bring orders right away?
Regular customers can move to it right away. New ones from search take a few months, and SEO is a separate service.
What happens after the month of changes?
The system stays yours and keeps running. New changes are billed by the hour, agreed before we start.
Tell us about your shop
We'll reply within a couple of hours during business hours, show you the system and work out what you need. It's all by message, no calls, and there's no obligation.