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Case studies with open numbers, the ugly ones included

No purchased logos and no invented percentages here. The first case is my own store with open analytics, uncomfortable charts included. The second is running right now and published before the results. The third is the system all of it runs on.

Krasnodarflora storefront: story circles and bouquets of the day
My own business

A four-year plateau, then a Google update. My own store, numbers in the open

10 years in search, about 400 orders a month across channels. What an agency left behind, how the Google update hit, and what I'm doing about it. With real Metrica charts.

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A facade sign at night with a per-square-meter price chip
Client · in progress

1,600 monthly searches pass the site by. Taking a signage maker into search

167 visits in a quarter, zero service queries from search, and 1,600 monthly searches sitting right next door. Published in real time, before the results.

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Store catalog with real ratings and order counters
System

A hand-built CRM: four hundred orders a month, 44% from repeat customers

Every sales channel in one feed, a florist workflow, bouquet photos for customers, and honest storefront ratings. The system that makes SEO worth it.

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Your site is different, but the method is the same: find what holds it back, fix it in the right order, and show the numbers, whatever they turn out to be.

Free, 2-3 days

Send me your site and I'll show you where the leads leak

I look by hand: search, speed, structure, competitors. Not a tool's auto-report, but a prioritized read on what to fix first.

  • A prioritized list of problems: what to fix first, what can wait
  • Demand in your niche: how many people search for it and where you rank now
  • What your team can handle in-house and what is worth handing to me

I reply in writing within a couple of hours. No calls needed and no sales script.

Numbers you can check

≈400
orders a month in the flower shop I run
44%
of those orders come from returning customers
10 years
that site in search, full history on the table

The same case shows a 51% Google drop in May 2026. Most people hide that. I show it and write what I am doing about it.