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Case studies with open numbers, the ugly ones included

No bought logos, no made-up percentages. These are our own projects plus one live client, with a source and a date behind every number. SEO: our own shop, Google drop included, and a sign maker's website. Money & operations: the shop's CRM and the holes money was leaking through. Apps: a realtor system in Mexico.

SEO

Search, inquiries and the websites that catch them.

Krasnodarflora storefront: story circles and bouquets of the day
My own business

A four-year plateau, then a Google update. My own store, numbers in the open

10 years in search, about 400 orders a month across channels. What an agency left behind, how the Google update hit, and what I'm doing about it. With real Metrica charts.

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A facade sign at night with a per-square-meter price chip
Client · in progress

1,600 monthly searches pass the site by. Taking a signage maker into search

167 visits in a quarter, zero service queries from search, and 1,600 monthly searches sitting right next door. Published in real time, before the results.

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Money & operations

Where orders and money go missing, and how a system catches it.

Site orders per month, July 2024 to June 2026, and the share of orders from returning customers: 28% to 36%
System

A hand-built CRM: four hundred orders a month, repeat orders up from 28% to 36%

Every sales channel in one feed, a florist workflow, bouquet photos for customers, and honest storefront ratings. The system that makes SEO worth it.

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Reconciliation: bank against website, ad account against analytics, flat driver rate against distance
Money & operations

The money came in, the order still says unpaid: six leaks in our own shop

12,800 ₽ in stuck payments, a promo code on coupon sites, ad stats inflated 4.5× and a driver shorted on long trips. How we found them and what we fixed.

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Apps

Custom systems for when off-the-shelf tools don't fit.

The somaya.mx catalog: filters by coastal area and listing cards with prices in dollars and pesos
App · Mexico

A realtor system: 1,106 listings instead of a hundred chats

Listings from broker messages, client matching, shareable shortlists and a morning Telegram briefing. The somaya.mx catalog in three languages.

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Your site is different, but the method is the same: find what holds it back, fix it in the right order, and show the numbers, whatever they turn out to be.

Free, 2-3 days

Send us your site and we'll show you where the leads leak

We look by hand: search, speed, structure, competitors. You get a prioritized read on what to fix first and what can wait.

  • A prioritized list of problems: what to fix first, what can wait
  • Demand in your niche: how many people search for it and where you rank now
  • What your team can handle in-house and what is worth handing to us

We reply in writing within a couple of hours. No calls needed and no sales script.

Numbers you can check

≈400
orders a month in the flower shop I run
36.2%
of orders in Sept 2026 came from returning customers, up from 28.1% in May
10 years
that site in search, full history on the table

The same case shows a 51% Google drop in May 2026. Most people hide that. I show it and write what I am doing about it.